Highmark Stadium

The new Highmark Stadium signage program called for more than just size. It required repeatability, optimal lighting characteristics, and a frame system strong enough to support large-format flex face signage across multiple stadium elevations.

Excellart supplied Flex Integrated 2.0 frames for six exterior and bowl-facing letter sets, plus two exterior logos, all fabricated and installed by Design Communications Ltd. (DCL). In total, DCL used more than 4,000 ft. of precision kerf-cut and custom-mitered framing to form the letters, swooshes, and logos. Excellart coordinated deliveries throughout production, helping DCL manage component inventory during on-site fabrication.

For a project with this many components, consistency was critical. Excellart provided a buildable frame package that helped translate complex geometry from production drawings into precise, repeatable fabrication.

Frame System
ESP - Flex Integrated 2.0
Signs Framed
6 Highmark letter sets + 2 Buffalo Bills logos
Application
Large-format flex face stadium signage
Material
6063-T6 aluminum, mill finish
Total Linear Footage
~4,030 ft
Kerf-Cut Footage
~3,436 ft
Largest Letter Height
Up to 14’
Logo Size
50’ × 35’

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